INSOLIA HIGH HEELS SHOES

                                              INSOLIA SHOES

Back in the days when this little shoe blog was in its diapers, stretching out one timid antenna into the blogosphere, Scarpediem was immediately contacted by a sales rep(or marketing rep?) for new product called Insolia. 

                                 

 In short, the claim of this product is that it greatly reduces the pain caused by high heels by shifting the pressure from the ball of the foot to the entire area of the sole. This way, you'd be able to wear your precious heels longer and without 

 (or  with diminished pain)

Not surprisingly, you'll find that the success rate is far from 100%, but the fact that enough women found this product helpful warranted the launch                    of a full-blown marketing campaign.
 
                            

The  truly ironic part of the article is that the authors point out that podiatrists don't really recommend wearing stilettos or high heels at all; but since women wear them anyway, the authors feel that they can at least provide something to alleviate the pain. This, to me, is the equivalent of telling a bulimic, " you shouldn't really throw up, it's bad for your health.